A technology-native music group.
Infrastructure • Products • Labels • Services
Mission
Our mission is to build durable, high-performance infrastructure that significantly accelerates how music ventures are created, operated, and scaled.
About
Sounds Like Now (SLN) is a technology-native music group, founded by Olivier Rosset.
SLN was created in response to a structural shift in the music industry. Rights, distribution, data, and production are converging, and new infrastructure is making it significantly more efficient to build and operate music ventures.
We combine deep experience in music with a long-term approach to technology, building and operating music-driven brands, catalogs, platforms, and tools.
Built bottom-up by operators, SLN is grounded in real production, rights, and distribution workflows, with a focus on long-term ownership, reuse, and compounding across music businesses.
Our approach
SLN operates at the intersection of infrastructure, products, labels, and services.
We work closely with artists, rights holders, platforms, and institutions to operate and scale music businesses. These relationships inform both our ventures and our long-term infrastructure strategy.
SLN collaborates with major music and technology partners, as well as academic and cultural institutions, and works with a network of advisors drawn from major music groups and artist estates, technology and AI platforms, and venture capital and global media companies.
People
Olivier Rosset — Founder & Strategist
Music entrepreneur with over 25 years of experience across music, technology, and digital platforms. Founder of multiple ventures and advisor to artists, companies, and media projects at the intersection of culture and technology.
Chuck Fishman — Partner, Artist & Label Services
Based in San Francisco, Chuck brings deep expertise in artist and label services, music technology, and go-to-market strategy, with experience spanning emerging and legacy catalogs and long-term rights-driven initiatives.
Alexander Wise — Art Director & Designer
Award-winning art director and designer based in Paris, specializing in visual identities, branding, and cultural projects across music, media, and live experiences.
Ellen Wang — Technology Advisor
PhD in Computer Science, specializing in human-centered AI. Ellen advises SLN on technology strategy, AI systems, and long-term technical foundations.